The Formula 1 Monaco Grand Prix now has a title sponsor for the first time in its history, with TAG Heuer taking on this prestigious role. As part of LVMH’s ‘maisons’, TAG Heuer is not only the official timekeeper of F1 but also the main partner of this iconic race. LVMH’s 10-year deal with F1 has brought other brands like Moet & Chandon and Louis Vuitton into premium positions in the series, cementing the luxury conglomerate’s significant investment in the sport. Kristine Drullion, LVMH’s corporate brand strategy and activation director, sees this partnership as a reflection of ambition, audacity, teamwork, and the love for entertainment in today’s culture. TAG Heuer’s Chief Marketing Officer, George Ciz, expressed excitement over the brand’s deep-rooted connection with Monaco and the Formula 1 Grand Prix, calling it a dream come true to be the title sponsor.
Related posts
-
In-depth Insights: Max Verstappen Opens Up on the Controversial Gianpiero Lambiase Situation
Max Verstappen's race engineer, Gianpiero Lambiase, struggled with unpleasant private circumstances in 2025. Verstappen candidly explains... -
The End of an Era: Triple BSB Champion Calls It Quits
Triple British Superbike champion Ryuichi Kiyonari has announced his retirement. -
Piastri’s Resilience Shines Through: A Message of Tenacity and Determination in the Face of F1 Title Setback
Oscar Piastri is focused on capitalising on the "plenty of lessons" he learned over the course... -
The Fierce Stand: Max Verstappen Challenges Red Bull’s Decision on Driver Sacking
Max Verstappen disagrees with Red Bull driver sacking -
Joan Mir: “Now I’m back to my natural style” – Exclusive
Joan Mir reflects on a "key" MotoGP season for Honda and a return to his natural,... -
Verstappen Asserts McLaren Title Contention as Irrefutable Reality
Max Verstappen has clarified comments he made suggesting he could have wrapped up the F1 driver's...
